Creative Vehicle Wraps
You’ve seen the VW Beetles, Hummers and transit buses driving around town with the local radio station, sports team or latest blockbuster plastered all over them. It’s a far cry from your humble business logo and phone number on the side of your delivery vans, isn’t it? Not anymore.
Small businesses are looking to non-traditional ways to squeeze the most out of their advertising dollar. “The old way of thinking is; ‘All I need to do is put our name and phone number on our vehicles and let the salespeople and brochures take care of the rest,’” says an eminent Wrapping specialist. “If a fleet is done right, the phone will ring.”
The medium is called vinyl wrapping. Fortune 500 companies use it on their fleets to reinforce existing brand images. As a small business owner, you probably don’t have the ad budget to merely support your logo. So when deciding whether to “go big” on your fleet vehicles, ask yourself if your idea has legs—will it get people talking after that initial impression is made? Figures for cost-per-impression vary widely, depending on type of route and number of miles your fleet travels.
According to a study, an ad-wrapped panel truck driving in metro traffic delivers about 30,000 impressions daily. That makes the marriage of a company vehicle and a clever idea an especially potent marketing tool. In effect, you’re extending traditional word-of-mouth advertising to your fleet.